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Produtoras de Alto Jequitibá foram as grandes campeãs de 2023 do Concurso Florada Premiada. A 6ª edição da premiação para as mulheres da cafeicultura teve ainda o recorde de pontuação, com o café da Nair de Jesus Barroso dos Santos, do Sítio Barroso, em Alto Jequitibá, que atingiu 92,42 pontos.
Completam o ranking das grandes campeãs da categoria arábica via úmida, as produtoras Maria Aparecida Barroso dos Santos, Sítio Vargem Grande, em Alto Jequitibá, com 90,94 (2º lugar); e Marilda Mafort, do Sítio das Colinas, também em Alto Jequitibá, com 90,08 pontos (3º lugar). A presidente da AMUC, Cíntia Matos, participou da entrega da premiação como incentivadora das produtoras da cafeicultura das regiões das Matas de Minas e Caparaó.
A 3corações reuniu um time de peso - que contou com a presença do Padre Fábio de Melo, da cantora Simone Mendes e de mais de 1,5 mil cafeicultoras – na celebração que premiou as 60 finalistas do Concurso Florada Premiada, além 23 campeãs regionais.
A competição recebeu inscrições de mulheres de 29 regiões cafeeiras do Brasil, de 265 cidades do país. Parceria com a Associação Brasileira de Cafés Especiais (BSCA), mais de 5.200 cafeicultoras já aram pelo concurso desde seu lançamento, resultando em mais de 266 toneladas de microlotes de cafés de alta qualidade comercializadas (pontuação 84 a 90+ pontos).
