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O Serviço Brasileiro de Apoio às Micro e Pequenas Empresas do Espírito Santo (Sebrae/ES) e o Sebrae de Minas Gerais (Sebrae/MG) uniram forças em uma parceria estratégica com a finalidade de impulsionar o turismo na região do Caparaó. O objetivo das instituições é transformar o território por meio da organização e fortalecimento dos pequenos negócios, atrair mais visitantes e contribuir para o desenvolvimento econômico local, gerando novas oportunidades e crescimento sustentável.
A parceria foi pensada com o intuito de estruturar a Estrada Parque Caparaó, um trajeto que circunda o Parque Nacional do Caparaó, abrangendo as divisas do Espírito Santo e Minas Gerais. Com a implantação do projeto, cria-se um circuito formado por hospedagens, experiências turísticas, cafeterias, restaurantes, trilhas, piscinas naturais, cachoeiras, entre outros atrativos. Para isso, o primeiro o nesse processo visa implantar uma governança única entre Espírito Santo e Minas Gerais. Para tratar do assunto, aconteceu nesta terça-feira (13) o Workshop Governança sem Fronteiras ES/MG, relizado no Armazém Caparaó, em Espera Feliz, Minas Gerais.
Segundo o diretor-superintendente do Sebrae/ES, Pedro Rigo, esse é um projeto inovador que conecta o Sebrae do Espírito Santo com o Sebrae de Minas Gerais em benefício de uma região turística importantíssima para os dois estados.
Ao todo, cerca de 150 empreendimentos serão alcançados nessa primeira fase do projeto, que será executado pela união das governanças.
O Superintendente do Sebrae/MG, Afonso Maria Rocha, disse que esse tipo de parceria é imprescindível para a transformação do território e o interesse de todos é desenvolver o turismo na região. “Vamos nos empenhar ao máximo para tornar esse projeto um grande sucesso”, concluiu o superintendente.
Para o diretor técnico, Eurípedes Pedrinha, o projeto visa a interação entre as duas equipes na execução do projeto vai trabalhar uma sinalização única, indicação dos atrativos turísticos, integração dos trechos que vão compor a Estrada Parque Caparaó, entre outras ações.
